Strategy • M&A • Automation

We help SaaS, Hospitality, Portfolio Management & Real Estate Companies Unlock Growth & Profit through AI Automation

A MALEX advisor reviewing an operating report
6 partnersFinance · ops · deals
EBITDA Improvement +28% JanFebMarAprMayJunJul
RevenueIncrease conversion
RetentionImprove customer lifetime value
ProductivityMore output per employee
CostRemove repetitive work
Our four pillars

Focused on the Operational Levers That Drive Value

SaaS & Digital Businesses

Optimise product-led growth, customer lifecycle and operational scalability with AI and automation.

Hospitality

Enhance guest experience, streamline operations and improve profitability across all touchpoints.

Facility & Property Management

Automate service delivery, maintenance, workflows and tenant communication for higher efficiency.

Real Estate Agencies

Improve lead conversion, automate follow-ups and close more deals, faster.

Free audit

Not sure where automation would pay off first?

We map your workflows and send back a prioritised list of opportunities, sized by impact. No cost, no obligation.

Get Your Free Audit
Automate what matters

Turn Operations
Into Growth.

We help businesses streamline operations, unlock efficiency and drive measurable impact where it matters most.

Reduce
Operating Costs

Automate repetitive work and eliminate manual bottlenecks.

Increase
Revenue

Convert more opportunities and maximise customer value.

Improve
Retention

Build stronger relationships and reduce churn.

Gain
Visibility

Turn real-time data into faster, smarter decisions.

AI & automation

What We Actually Automate

Eight places automation usually pays for itself first. We size each one against your real volumes before recommending anything.

Sales & CRM

Lead capture, instant response, qualification and follow-up that runs whether or not anyone remembers.

Voice & Call Handling

AI voice agents answer the calls you would otherwise miss, summarise them and write the record into the CRM.

Customer Service

First-line responses grounded in your own documentation, with clean escalation to a named human.

Retention & Churn

Engagement and payment signals that flag an account at risk while there is still time to act.

Finance & Admin

Invoicing, reconciliation, collections chasing and approval routing, running on a schedule.

Data & Reporting

One version of the numbers, refreshed automatically, instead of four spreadsheets that disagree.

Internal AI Agents

A knowledge agent that answers from your contracts and SOPs, and an assistant that prepares the weekly review.

Workflow Automation

Quotations, approvals, documents and hand-offs moving between systems without anyone copying and pasting.

Our team

Operators and Dealmakers, Not a Software Agency

Finance, technical, operations, transactions, technology and procurement. Every engagement draws on more than one of them.

Cyril Belloir

Financial Strategist

Michel Zozaya

Technical Authority

Fabien Darolles

Operations Expert

Vincent Vallois, MRICS

AI Transition Specialist

Bence Fedor

IT Solution Architect

Stephen Saracco, MRICS

Asset Performance

Free audit — no obligation

Where is your business still running manually?

We review your processes, identify the highest-impact automation opportunities and estimate their financial impact — before anything is built.

Q&A

Questions owners ask us first

What does MALEX Advisory actually do?

We improve the operating economics of a business and then automate what should be automated. In practice that means an audit of where manual work, fragmented data and slow response are costing you money, a prioritised plan sized by financial impact, and implementation into your existing systems — measured against the baseline we capture on day one.

Is the AI and automation audit really free?

Yes. We map your workflows, size the opportunities and send back a prioritised list with estimated hours and financial impact, at no cost and with no obligation. We do it because roughly half the time the honest answer is that a process should be fixed or deleted rather than automated, and we would rather tell you that early.

Which industries do you work with?

SaaS and digital businesses, hospitality, facility and property management, asset management and real estate agencies — primarily in the UAE and across Europe. The common pattern is high interaction volume, fragmented systems and a cost base that rises in step with revenue.

Do you replace our existing systems?

Almost never. We integrate with the CRM, telephony, finance and property systems you already run. Most "we need a new system" conversations turn out to be "we have never written down how this process works", which is why the last system did not fix it either.

How is this different from hiring a software agency?

A developer asks what to build. We ask what will materially improve the economics and value of the business, and only then decide what to build. Our team has run operations above €100 million and completed more than 60 due diligence processes, so the work is aimed at EBITDA and enterprise value rather than at features.

Do you also advise on selling or acquiring a business?

Yes. We run buy-side and sell-side mandates, due diligence support, and value creation programmes before and after a transaction. The same automation work that raises EBITDA also improves transaction readiness, because it improves exactly what a buyer tests.

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